Get ready, gamers and car enthusiasts! BMW has taken an innovative leap by teasing its upcoming 2024 BMW X2 in the digital realm of Fortnite. While the real debut is scheduled for October 11, you can already catch a glimpse of the sleek crossover in the gaming universe.

A Digital City by BMW

BMW has crafted a virtual city named “Hypnopolis” within Fortnite, offering players an immersive experience. The storyline unfolds with a focus on the electric iX2, featuring easter eggs scattered around the island. Notably, the virtual city faithfully reproduces BMW landmarks like the “Four Cylinder” building, BMW Welt, and the BMW Museum.

Explore Hypnopolis Now!

Dive into the digital city by entering the island code: 3541-0917-2429. Hypnopolis isn’t just for exploration; BMW has introduced the first car creator in Fortnite at the BMW Welt. Complete challenges to unlock this feature, allowing you to customize a prototype of the X2 with paint schemes, wheels, and even “trunk contents.”

Real-world Premiere of 2024 BMW X2

While gamers enjoy the digital sneak peek, the real 2024 BMW X2 is gearing up for its premiere on October 11. Enthusiasts can anticipate both Internal Combustion Engine (ICE) and Electric Vehicle (EV) versions of this crossover-coupe mashup. Production is expected to commence later this year at the Regensburg factory.

2024 BMW X2 in the Car Creator

Post-world premiere, the 2024 BMW X2 will join the Car Creator as a production model. Players can customize body colors, wheel designs, and interior options, mirroring choices available for the actual vehicle. BMW’s fusion of gaming and automotive excitement brings a unique dimension to the car unveiling experience. The release of real-world cars in the metaverse and virtual reality realm is a highly advanced step, not to forget how great of a marketing tactic it is!

Are you excited about the launch of the BMW X2? Let us know your thoughts in the comments below!