The Hispano Suiza Carmen Boulogne captured the attention of the public at the Goodwood Festival of Speed this weekend, one of the most important events in the world of motorsports. The Festival, created by the Duke of Richmond in 1993, celebrated its 30th anniversary, which was marked by bad weather conditions which led to the cancellation of all the activities on Saturday. Even so, close to 200,000 people were able to enjoy this exciting weekend in West Sussex.

Former F1 driver and Hispano Suiza Driver Ambassador, Luis Pérez-Sala, drove up the legendary Goodwood Hillclimb over the course of the weekend: “Tackling the Hillclimb at the Goodwood Festival of Speed is always a thrilling experience, even more so on board the Hispano Suiza Carmen Boulogne. All the hillclimbs were extremely useful from a technical perspective since they allowed us to test our new batteries and provided us with valuable data that our technical team is now going to analyze.”

Victor Cobos, Advisory Board Member and CMO of Hispano Suiza added: “Goodwood is so much more than its legendary hillclimb. This event allowed us to introduce our new corporate identity at an international level, and meet with journalists, influencers, car enthusiasts, clients, and institutions. For this reason, we are extremely satisfied”.

Renowned automotive influencers, such as Tim – Shmee (@shmee150), Nina Weizenecker (@ninacarmaria) and celebrity chef James Martin (@jamesmartinchef) were amongst the guests who accompanied Hispano Suiza throughout the Goodwood Festival of Speed weekend.

Getting off the Carmen Boulogne after the Hillclimb, James Martin said: “This was truly special, thank you so much. This car looks, feels and drives amazing. If this is the future, the future’s looking good!”.