The four-day Bugatti Grand Tour America 2023 set off from The Lodge at Blue Sky in Park City, Utah – a resort built in the foothills of the Wasatch mountains – heading towards the vast sandstone formations of Moab. First stop, Helper, Utah, where guests discovered the irresistible beauty of a 1924 Conoco Station. Meticulously restored to its former splendor, the prominent landmark stands as a bookend to Helper’s historic Main Street.

From the Conoco Station, the twenty Bugatti hyper sports cars enjoyed dramatic scenery and the distinctive soundtrack of W16 engines en route to Ulum Moab, an outdoor resort in 200 acres of unspoiled desert terrain.

As dusk fell, the guests experienced an enchanting night under the bright stars, with a gourmet evening meal complementing the organic natural environment. The cackle of wood-burning fireplaces added to the serene evening atmosphere as the moon towered in the night sky.

The next morning, the adventurous group of Bugatti owners took their place behind the wheels of their hyper sports cars, but were greeted with heavy rain and later that day even snow. The road from Ulum to Aspen through Gateway Canyon, which is intertwined with magnificent cliffs consisting of vivid red and black colors, was given an unforeseen challenge that added to the adventure of the tour.

Although a Bugatti hyper sports car combines high-performance, exquisite luxury, and craftmanship, the uncompromising approach to total safety and reliability are just as important to the brand’s ethos. This attribute quickly became apparent during the second day of the Grand Tour America, with state-of-the-art safety technologies aiding the drivers to safely navigate the perilous road conditions. Following a reception and dinner at a private home with stunning views of the city, the destination for the evening was Hotel Jerome; the perfect spot for the guests to rest for the night ahead of the tour’s final day. Originally built in 1889 as a North American competitor to the Ritz in Paris, Hotel Jerome is today seen by many as the beating heart of Aspen, with its timeless architecture and authentic character.

The final day’s weather didn’t improve, so plans for the Bugatti Grand Tour America also had to be tailored. A bespoke private lunch at Clarke’s Oyster Bar in Aspen was awaiting the Bugatti customers, but first a private shopping event was organized at Hermès. As soon as the afternoon began to clear up, some of the Bugatti Grand Tour America community took the opportunity to experience the mountainous Aspen roads.

To end the trip, the group gathered at the famed Kemo Sabe store in Aspen to help design their own mountain-chic ‘Western’ hats, before transitioning for a celebratory dinner at Catch as the epic 608-mile Bugatti experience across the American West was completed. For the Bugatti customers, an unforgettable drive had come to a fitting end.

“It is in the DNA of Bugatti to provide our customers with experiences that are truly incomparable. And the Bugatti Grand Tour America is just that – a special and unique experience that only a brand like Bugatti can create for its guests,” said Sascha Doering, COO at Bugatti of the Americas.