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An essential feature is the type of watch mechanism. At the moment, watches with mechanical movements have the best chances of stable or rising prices. Preference is given to so-called manufacture movements, which are designed and produced by the manufacturers themselves.
Daytona, Nautilus, Royal Oak, Speedmaster and Reverso are just a few examples of watch models from well-known manufacturers that have a large fan base and enjoy a certain cult status. This potential for an increase in value is boosted by an exceptional history, for example previous ownership by an iconic actor or film star such as Paul Newman or James Bond.
Avoid fashion trends when buying. In general, the rule of thumb is “If I like it, others probably will, too”. Designer watches may be an exception to this rule. But even these are usually only interesting for a limited number of potential buyers.
Manufacturers like to bring out limited editions to mark special occasions and anniversaries (e.g. Hublot Big Bang Meca-10 “P2P” or Rolex Oyster Perpetual Date Sea-Dweller). This makes a model more likely to increase in value, but bear in mind the points mentioned above.
For an optimal appreciation in value, watch buyers are well-advised not to resell too quickly. Exceptions confirm the rule.
The choice of the right marketplace for a successful sale of a collector’s watch is often given too little attention. “For a watch with potential, you need financially strong buyers.” Large, international auction houses like Dorotheum offer buyers and sellers the high level of security and confidence necessary to achieve the best price at auction.
Image above: Patek Philippe Nautilus, Reference 3700/1, c. 1977/78, price realised € 128,000
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