Honda recently unveiled its Global Brand Slogan, “The Power of Dreams — How we move you,” which captured the essence of Honda’s journey over its 75 years of existence.

The new logo of Honda How we move you. | Create > Transcend, Augment captures the core values of Honda as it, unveils the vision Honda has towards mobility that transcends boundaries and augments human potential. Where “The Power of Dreams” is a symbol of endless possibilities in shaping the future, now there “How we move you” represents that there is more beyond dreams, it is enabling people to not only dream and think but to create beyond limits.

Transcend and Augment 

“Transcend” and “Augment” are two unique core values of Honda that have been added to the logo, which transmute into moving forward regardless of the time and place constraints to always strengthen abilities and possibilities.

Solution that goes beyond just vehicles but a variety of futuristic mobility products, services, technologies, and the essence of “The Power of Dreams — How we move you” logo being not just a tagline; but a philosophy that is etched into Honda’s DNA. The car maker has fulfilled the dreams of its thousands of its consumers in Pakistan for decades and vow to continue to do so, as it is what Honda is aspired to do, providing its customers cars of their dreams, comfort of ages, experience of smooth drivers and features of the future. Honda has made a permanent home in the hearts of its customers.

Honda was established as a dream, a dream to change the automotive market of the world, a dream to offer never before experiences to the people, a dream to show what people deserve, a dream to make peoples’ money worth, a dream to engrave life-long memories for its consumers, and a dream to always be there for them. A small dream has now become a dream of millions around the world and the company will continue to seed, develop and fulfil them for years to come.