In a rather shocking move, Indus Motor Company (IMC) reduced the price of its imported cars. In a notification, the company said that its commitment to prioritizing customer satisfaction remains steadfast, and “we are pleased to announce revised Retail Selling Price (RSPs) ex-factory Karachi for CBU passenger line-up.” 

Revised CBU Car Prices 

The company has reduced the prices of two of its vehicles: 

• Toyota Camry 2.5L Hybrid observed a massive drop of Rs. 23,869,000, taking the price to Rs.29,990,000 from the previous Rs. 53,859,000. 
• The Land Cruiser 300 ZX will now cost Rs. 120,000,000 instead of Rs. 156,829,000, as its price has decreased by Rs. 36,829,000. 

Terms and Conditions 

As per IMC: 

• These indicative prices are purely provisional and are subject to change. 
• These prices will not be considered as the final price, as the rate at the time of delivery will be applicable. 
• The revised prices will be applicable on all orders invoiced as of March 12, 2024, or after. 
• The new indicative prices are ex-factory Karachi per unit and include sales tax, FED, CVT, and dealer’s commission. 

The car assembler has not mentioned the specific reason for this sudden drop in prices. This is a good news for the consumers of both of these cars, considering the decrease is quite significant. The auto sector of Pakistan is still phasing through uncertain times as economic conditions are still unstable, and it tends to remain the same for the foreseeable future. Recently, on the one hand, Pak Suzuki announced an increase in its car prices, while on the other hand, Kia Pakistan reduced the rates of its crossover SUV, Kia Sportage. And now, Toyota has announced these revised prices for its CBU line-up. 

Hopefully, the new government will take concrete steps to revive the automotive industry so that it becomes stable, prices can come down, and people can afford cars. So, fingers crossed for a hopeful future. 

What do you think about these reductions in Toyota CBU car prices? Please share your thoughts with us in the comments section.