Eliminate: Removing barriers

Webtoon took the bold step of eliminating the traditional master–apprentice system and the role of publishers. These were long-standing barriers that restricted the entry of new talent into the comic industry. By removing these, Webtoon opened up the platform, allowing a more diverse range of creators to contribute their stories and art.

Reduce: Simplifying the process

Webtoon streamlined the content creation process by offering both free and paid options for creators. This financial flexibility made it easier for artists to get their work published without worrying about hefty fees. Additionally, Webtoon allowed creators to decide the length of each episode, making it simpler for them to plan their storytelling and artistic expression.

Raise: Enhancing the experience

Webtoon focused on enriching the user experience by diversifying the genres of comics available on their platform. They also increased the frequency of episode releases, keeping the audience continually engaged. To make the platform more accessible, Webtoon introduced a vertical layout, optimized for mobile reading, which made it easier and more intuitive for users to engage with the content.

Create: Introducing new elements

Webtoon went beyond traditional norms by introducing innovative features that encouraged user participation, contribution, and interaction. They also launched open auditions for amateur artists, providing a platform for undiscovered talent to showcase their work. These new elements not only enriched the content but also added a layer of fun and community engagement that was absent in traditional comics.