Why consider Dansk parts for upgrading your Porsche, and who are they?

JP Group is a well-established and consolidated business that specialises in the production and distribution of automotive spare parts and accessories. They have worldwide operations and premises of a total size of 42,000 square meters. Martin Pedersen is the CEO of JP Group Holding a/s, which was founded by his father Johannes Pedersen in 1965. Martin has been leading the company since 1992.

We recently paid a visit to JP Group’s headquarters in Denmark. The visit provided an opportunity for us to gain insights into the manufacturing and distribution of automotive spare parts and accessories from a well-established global player in the industry. This article explores the highlights of the visit and sheds light on JP Group’s operations and the expertise they bring to the table and why they have been one of the best in the industry for so long.

The benefits of using Dansk parts on your Porsche include:

1. Quality: Dansk parts are known for their high quality and durability, ensuring a long-lasting and reliable performance for your Porsche.
2. Compatibility: Dansk parts are designed to be compatible with your Porsche, making the installation process seamless and trouble-free.
3. Performance: Dansk parts are engineered to meet or exceed OEM standards, providing you with the same level of performance as original equipment.
4. Cost-effective: Dansk parts are often more affordable compared to OEM parts, making it an economical choice for upgrading your Porsche.
5. Warranty: Dansk parts come with a warranty, giving you peace of mind and protection for your investment.

Using Dansk parts on your Porsche provides benefits such as high quality, compatibility, performance equal to OEM, cost-effectiveness, and a warranty for peace of mind.

Johannes Pedersen initially worked as a bus driver, but in 1965 he began using his free time to make rubber mounts, hammers, and ashtrays for cars, which provided him the means to invest in machinery for producing car parts, his true passion.

Under Martin Pedersen’s leadership, who took over the company after his father’s passing, JP Group has expanded into a successful global enterprise with 42,000 square meters of operating space. Martin was born on August 5th, 1958 in Viborg and began working at JP Group in 1983. He has been the CEO since 1992.

Tom says “The history of our company started out with the automotive spare parts for air cooled cars. Actually the Volkswagen Beetle heat exchanges is amongst the first parts we did. So through that we moved into automotive industry and we have always been combining a lot of manufacturing processes.”

“So we are doing pressing, stamping, we’re doing pipe bending, a lot of welding, we do roller welding, we do MIG welding, tick welding, all kinds of stuff. It’s always been a trademark of Dansk to combine the different processes. A lot of manufacturers in the industry, they do focus on a few processes. But since the products that we do, the technical nature of the products is very complex, we have to combine all these different manufacturing techniques to do the complete products.”

“We have a strong history in the air-cooled where perhaps less people know the Dansk brand and the ability within the water cooled. We are here to stay in the same way as we have supported the air-cooled market for many many years.”

“Uniqueness of Dansk covers our ability to develop products through our 3D scanning, thoroughly manufacture those products in house in Denmark, and last but not least also on our Roller Dyno test and validate the products. So when they get out on the street and on the cars, they are well tested and ready for use.”

Martin said – “We started with Design 911 back in 2014, whereI started to know Karl and Design 911.They supply to the end customers, but they also do have a professional side where they do business to business.They are doing a very good branding of our products.”

“Design 911 is just a perfect match because they are the best in supplying Porsche products to the garages and to the private people to work at JP Group Automotive is very special because we have so many legs to go on that it’s not just selling products, it’s also about passion for cars.”

Committed to Excellence: Service, Quality, and Reliability
Our primary goal is to achieve 100% customer satisfaction through strict quality control and worldwide sourcing.

Our Purpose: Putting the Customer First
Our mission is to develop, produce, and distribute top-quality spare parts for the automotive after-market, always keeping the customer as our focus.

Our Aspiration: A Reputation for Exceptional Service
Our vision is to establish a reputation for unparalleled customer service and increase revenue in targeted markets by offering a wide range of high-quality spare parts for all makes and classic vehicles.

Chassis / Bodywork

Dansk offer a huge range of Porsche Chassis Parts for as many models of Porsche that you could think of. They have a full selection of Porsche Restoration Parts and Porsche Backdating Kits.

If you need anything from a new windscreen to Porsche Body Panels & Repair Panels, Boot Lids, Bumpers and Roll Cages. Our Porsche Chassis parts are all made from high-quality materials, we have both original Porsche parts and in some cases the Aftermarket equivalents. All of our Porsche Body Parts are expertly packed up and sent out all over the world.

Shop the range of Chassis and Bodywork parts here.

Exhaust Upgrades

Design911 are proud partners with Dansk & SSi Exhausts. Development and series production of high quality exhaust systems, front pipes with flex, heat shields, catalysts constructed made from metal or ceramic and high-tech sport exhausts for Porsche race and street sports cars. The Dansk range offers you more than 1,000 different exhaust products for passenger cars as well as sports cars. The R&D centre is based in Viborg, Denmark.

Read here a Dansk exhaust upgrade on a 2005 Porsche 987 Boxster.

Shop the range of Exhaust parts here.

You can shop all Dansk products here.

Watch our full interview with Dansk below.