New from Veloce Books is the tale of Max Hoffman, arguably the first car influencer, who as a US car dealer brought Europe to America.

Hoffman’s story is a fascinating one, a US car dealer who represented not only Jaguar, but Porsche, Mercedes, Volkswagen, Fiat, Lancia and BMW too. There were others he dealt in but he is most famous for having classics like the Mercedes 300 SL Gullwing

and convincing BMW to build the ill-fated 507.