An introduction

Get to know Tony Malone, the visionary Head of Trade at Design 911, who will take you through his captivating story and our exciting plans for the near future. If you’re a Porsche enthusiast yearning to enhance/maintain your beloved car, read on to learn more about the process. From our humble beginnings in Edmonton to Hainault and now Brentwood, we are delighted to announce that our exceptional needs now extend overseas, to embrace Porsche lovers all over Europe.

An encounter that changed everything

With over two decades of experience in the automotive industry, Tony’s journey commenced at the age of 16 when Karl Chopra, the innovative owner of Design 911, recognised his potential and invited him to join for a day’s work.

It was during that time that Tony’s “love affair” with motorsport, and in particular, Porsche’s began. Reflecting on his career, Tony recalls briefly moving away from the company, “At 20, I left Design 911 to work for our competition…after 15 years, I noticed that the service had declined there so I rang Karl up to start a trade department [at Design 911]”. Together, over the last five years, Tony and Karl have passionately cultivated and nurtured the trade, making Design 911 a dependable company and community for Porsche lovers worldwide.

Tony’s lifelong passion for Porsches steered him towards a career where he could transform his love into a thriving, highly motivated business. At Design 911, we share this profound passion and strive to always be dedicated to our craft.

What we do

Here at Design 911, with regard to trade, we supply customers all around the world. Our mission is to deliver the best possible service, and timely delivery is vital to us. We meticulously maintain a vast inventory of Porsche parts, ensuring we’ll look to source elsewhere if there are no Porsche parts available at any given time.

We have reliable partners, like Dansk, who we work very closely with to assist with sourcing. In Tony’s words,“We sell upgrade parts. For example, if you’re looking for suspension upgrades, we have brands like DesignTek…we try to cater to every customer’s need.” Many brands are on the website with parts and upgrades in stock for next-day delivery.

“We supply a full range of parts, service parts, if you’re looking for an air filter etc. Brands like Mann, Mahle are OEM brands. We also supply aftermarket brands like OE Match, Dansk, DesignTek, we have man brands that we keep in stock, you’ll get it next day.”

Meet the team

Behind every successful business is a dedicated team. Our cohesive unit of five passionate individuals forms the backbone of our commitment to offering the best possible service.

Starting off with Tony as Head of Trade, Kevin – as assistant trade manager – Jamie, Sam and Daryl part of the trade team. “Once you ring up, if you’re a trade customer you can place an order via email, [the guys] will pick it, pack it and send it with an invoice”, Tony explains. Whether you’re ordering online or placing an order via email, the process remains the same.

Shaping the future

Having gained a reputation and a large customer base of around 110,000 buyers, Design 911 are now focusing on expanding and building our trade network. “We can support our retail and our trade customers at the next level”. As a result of Brexit, Tony highlights the challenges faced with Brexit and as a result “service was dipping because we left the EU, now we have a base in The Netherlands”. Our vision is to extend to the rest of Europe as we build customer relationships.

To conclude: You are our priority

As you embark on your Porsche journey with Design 911, we want to thank you for your continued business and for choosing us as your trusted partner. Our customers are important to us and we know it’s important for you to get the best service. Stay tuned for our brand insights, newsletters and connect with us on Instagram and our other social channels.