MG, the iconic British automotive brand, made a grand entrance into the Pakistani market in 2020 and has been in the news ever since. Its time to relook at MG’s offerings in the country and why they are claiming that people should drive the car first before they decide on buying it.

The story of MG in Pakistan starts as a joint venture between JW Automobile Pakistan PVT Ltd, SMIL and JW SEZ Group. A total investment of $100 million was made, marking Pakistan CKD Operation as the fourth MG assembly plant globally. Following the completion of Phase 2 of the assembly plant in 2022, the manufacturing license was granted, demonstrating MG’s long-term commitment to the Pakistani market.

MG is aiming to redefine and revolutionize the automotive landscape like never before. With its advanced technology and manufacturing prowess, the CKD plant in Lahore not only bolsters MG’s presence in Pakistan but also accelerate economic growth and propels the nation towards technological advancement in this regard they have publicly made the following 7 MG Promises:

1-No Compromise on Safety Standards

MG’s CKD MG HS Essence boasts the same safety features as the CBU MG HS Exclusive, reflecting the brand’s commitment to prioritizing customer safety. With features like 6 airbags and a 5-star ANCAP Car Safety Rating, MG sets a high standard in vehicle safety. The company actively collaborates with the government to implement the WP 29 standard for enhanced safety across all vehicles in Pakistan.

2- Tremendous Global Spec Range

MG HS Essence brings a wide range of globally acclaimed specifications to the Pakistani market, providing cutting-edge automotive technology and a plethora of features and options to suit diverse customer preferences. The HS offers innovative features such as MG Pilot, which includes Advance Driver Assistance System, Lane Keep Assist System, Blind Spot Monitor, Intelligent High Beam Control, Forward Collision Warning, Adaptive Cruise Control, and more.

3- Revolutionize Pakistan with New Energy Vehicles

MG leads the way in driving the adoption of new energy vehicles in Pakistan, contributing to a greener and more sustainable future for the country. The MG ZS EV and HS PHEV have received an overwhelming response from Pakistani consumers.

4- Automotive Export from Pakistan

The establishment of the CKD plant in Lahore opens the avenues for automotive exports, showcasing Pakistan’s manufacturing capabilities on an international scale and MG plans to stimulate the country’s economy.

5- Increase the Desirability for Everyone

Drawing from its 100-year British legacy, MG aims to enhance the desirability of its vehicles among a wide range of customers by offering stylish, feature-rich, and value-for-money options that cater to diverse consumer segments. The MG HS Essence is designed at the UK Design Center, exemplifies this with its Galaxy Grill, dual-tone sequential DRLs, sporty seats, luxurious interior, and more.

6- Provide a Thrilling 3S Dealership Experience

MG is committed to providing an exhilarating and customer-centric 3S (Sales, Service, and Spare Parts) dealership experience, ensuring exceptional customer service and comprehensive support throughout the ownership journey. MG has even introduced the concept of a 3S Dealership in a mall, revolutionizing the vehicle purchasing and servicing experience.

7- On-Time Car Delivery

MG faced challenges in delivery due to the global chip shortage in 2021. However, the company successfully delivered all vehicles without increasing the price, absorbing a loss caused by FOREX fluctuations. This showcases MG’s dedication to Pakistan in the long run. MG understands the importance of timely delivery, they constantly strive to ensure that customers receive their cars promptly, maximizing customer satisfaction. During the period January to May 2023, all MG HS Essence have been delivered on time.

In a bid to dispel any lingering doubts or rumors surrounding the MG, the brand has launched an exciting campaign called “Drive to Decide.” Encouraging potential customers to cast aside preconceived notions and experience the MG Advantage firsthand, this campaign aims to showcase the exceptional qualities of the locally assembled MG HS Essence, which was introduced earlier this year. Regarded as the most captivating and technologically advanced SUV in the local market, the MG HS Essence is poised to revolutionize the automotive landscape in Pakistan.

MG focuses on inviting everyone to visit their nearest dealership so people can take the wheel and embark on a transformative journey of discovery.

Don’t rely on hearsay, get behind the wheel and #DrivetoDecide.

For dealership details and to learn more, please visit https://mgmotors.com.pk/locateDealer

Below is a summary of the advantages being provided by MG HS: