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Our Visit: AMS Porsche | Design 911 Articles

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Our Visit: AMS Porsche | Design 911 Articles

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By Tom on Monday, June 12, 2023

In the world of Porsche enthusiasts and owners, finding a reliable and knowledgeable specialist is crucial; AMS Porsche, led by the passionate owner Angus, has been a prominent figure in the Porsche community for 15 years.

During our visit to their headquarters – in Kimpton, Hertfordshire – we had the opportunity to sit down with Angus and delve into their business and the invaluable role that Design 911 plays as their primary supplier of Porsche parts.

 

 

A Lifelong Passion

Angus’s deep-rooted connection with motorsport and Porsches began at a young age. He reminisces, “My motorsport has been in my family for all my life. I went to my first race when I was six weeks old, supporting my dad, and I started racing Porsches with him in 2003.”

 

 

This lifelong passion shaped Angus’s path, leading him to choose a career where he could get his hands dirty and turn his love for Porsches into a thriving business.

Reflecting on his decision, Angus explains, “It’s always been my passion, and when I left school, I had the option to go and get a job and earn the money to do it, hopefully, do it, or get your hands dirty and actually do it. And that’s the option we went with.”

 

Expanding Horizons

AMS Porsche started as a dedicated specialist focusing on 996/997 engine rebuilds, garnering a reputation for their expertise in M96 and M97 engines.

 

 

Over time, they expanded their services to encompass various Porsche models, offering servicing, routine repairs, and air-cooled rebuilds. Angus shares, “Now we’re just taking on more and more and trying to cater for everyone with every Porsche.” To meet the diverse needs of their clientele, AMS Porsche ventured into car sales, particularly emphasising 996/997 models.

Angus further explains, “We’ve worked historically with a lot of car traders, and during the COVID times, the sales seem to really pick up for them, and we sort of jumped on the bandwagon a bit with them.”

 

The Role of Design 911

Design 911 plays a crucial role in supporting AMS Porsche’s day-to-day operations as their primary supplier of Porsche parts. Angus expresses their reliance on Design 911, stating, “That’s where we use Design 911 for a lot of our parts. They cater for all model ranges. We literally have a daily delivery from them, supplying parts for all the cars we service, maintain, and a lot of the engine bits we use as well across all the models.”

 

 

The seamless supply chain provided by Design 911 ensures that AMS Porsche can consistently deliver exceptional service and maintain their commitment to excellence.

 

Creating Bespoke Packages

Recognising the desire among Porsche owners to enhance their driving experience, AMS Porsche offers a “fast road package” tailored to individual preferences.

Angus elaborates on this popular offering, stating, “We have a recipe that works at a price point. But most people opt for a middle-of-the-road thing. They’re not racing drivers, they’re driving their car on the road and they want to enjoy it and they want it to hold the road as it should, even better than it should with improved geometry setup and what have you.”

This package, featuring Bilstein shocks, HR springs, and a carefully tuned geometry setup, strikes a balance between performance and comfort, ensuring an exhilarating and enjoyable driving experience.

 

Safekeeping High-Value Assets

Understanding the importance of secure storage, AMS Porsche maintains a satellite storage facility nearby. Angus emphasises the significance of this facility, stating, “We have a satellite storage facility up the road which is very secure, and we store some of the more high-value cars there that perhaps don’t get worked on or they’re not in everyday use, so they’re out of the way. We also store our sales cars up there.”

 

 

This facility provides peace of mind for customers entrusting their cherished vehicles to AMS Porsche and reflects the level of care and attention given to every car, whether it be a customer’s or their own.

 

Conclusion

AMS Porsche, under the passionate leadership of Angus, has established itself as a leading specialist in the Porsche community. With a strong foundation in motorsport and a dedication to providing comprehensive services, AMS Porsche offers expertise in engine rebuilds, servicing, repairs, and car sales.

Their collaboration with us here at Design 911 ensures a steady supply of genuine and high-quality Aftermarket Porsche parts, enabling them to maintain the high standards their customers have come to expect.

If you’re a Porsche owner seeking knowledgeable professionals who share your passion, look no further than AMS Porsche – your Porsche will receive the care and attention it deserves, allowing you to fully enjoy the exhilarating driving experience that these iconic cars provide.

You can watch the full feature here –

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