In a somewhat underwhelming move, Peugeot Pakistan has decided to divert attention from the much-anticipated Peugeot 3008 or 5008 by introducing two supposedly thrilling new colors for the Peugeot 2008.

Following in the footsteps of Kia Lucky Motors, it appears that the car makers in Pakistan are playing the color card to distract from the absence of more significant releases.

New Colors – The Cosmetic Shift  

The announcement, made through the company’s social media platforms, introduces Panthera Metal and Mercury Blue as the saviors of excitement for the 2008 model.

The attempt to generate enthusiasm falls flat as the marketing jargon attempts to inject adventure into these new colors, describing Mercury Blue as a hue that “sparks adventure” and Panthera Metal as a color that “echoes freedom’s anthem.”

The posts read:

‘Introducing Panthera Metal – A color that echoes freedom’s anthem, inviting you to explore uncharted realms. Get ready for a drive through the concrete jungle celebrating the allure of the open road.’

‘Introducing Mercury Blue – A color that sparks adventure, fueling the thrill-seeker within. Buckle up for a journey where every curve tells a tale of bold allure and get ready to redefine your drive.’

This move seems eerily reminiscent of Kia Motors Pakistan, who, in a similar bid to distract from the mundane, introduced “Clear White” and a “Black Edition” for the Sportage. It’s becoming a predictable pattern – when in doubt, add a dash of color and hope it overshadows the lack of substantial updates.

As Peugeot Pakistan encourages potential buyers to redefine their drive with Mercury Blue’ thrill or Panthera Metal’s illusion of freedom, one cannot help but wonder if these colors are a desperate attempt to breathe life into an otherwise forgettable model.

The Peugeot 2008, with its new colors, might try to create an illusion of excitement, but underneath it all, it’s just a coat of paint on an uninspiring canvas.