Porsche is connecting with music and culture in its latest collaboration with Backspin magazine, a documentary titled “Back to Tape 3.” The award-winning series takes a deep dive into the roots of hip-hop, the world’s biggest youth culture, marking its 50th anniversary. The film looks back at the key moment on August 11, 1973, in the Bronx, where DJ Kool Herc’s beats marked the birth of hip-hop.

Music journalist Niko Backspin travels through New York, Los Angeles, and Atlanta, driving the Porsche Taycan GTS, meeting with hip-hop artists like Xzibit, DJ Muggs, Tony Touch, Fame, and Speech. These artists share their personal insights into the culture and influences behind hip-hop. Adding a sleek touch to the film, the Porsche Taycan GTS becomes part of the journey as it cruises through New York City.

What makes the documentary intriguing is its focus on hip-hop’s values, such as respect, tolerance, and creative self-realization. It’s about more than just music; it’s a unifying system that connects people across national borders and social backgrounds. Artists reveal how hip-hop allowed them to break free from social barriers, while projects like Hip-Hop Therapy help reintegrate disadvantaged youths into everyday life.

Sebastian Rudolph, Vice President Communications, Sustainability and Politics at Porsche AG, spoke about how hip-hop’s values align with Porsche’s principles. He explained why Porsche is supporting “Back to Tape” for the third time, connecting these shared values of tolerance, respect, and diversity.

“The hip-hop movement connects people across national borders, languages and social backgrounds. It has done this sustainably for decades. Values such as tolerance, respect and diversity play an important role, and these are values with which Porsche fully identifies. This is why we are supporting Back to Tape again, for a third time.”

The almost two-hour documentary is free to view on YouTube (via Backspin TV) and in the Porsche Newsroom. For fans who want an up-close experience, a special exhibition about Porsche and hip-hop will be on display at the Porsche Brand Store in Stuttgart until August 18.

“Back to Tape 3” is more than just a documentary; it’s a unique collaboration that explores the rich history and impact of hip-hop. With Porsche’s involvement, it adds a layer to the brand’s connection with culture and creativity. Whether you’re a Porsche enthusiast or a hip-hop lover, this documentary brings both worlds together in a fascinating way, and it’s available now at newsroom.porsche.de/backtotape.