smart, an electric car brand jointly owned by Mercedes, plans to launch an all-electric automobile in the UAE.  They announced a strategic partnership with the AW Rostamani Group (AWR), one of the leading automotive distributors of the region. AWR Group collaborated with smart marked as Memorandum of Understanding in September and later honored  signing ceremony on 11 December 2023. Both taking a significant step towards electrifying vehicles in the Middle East.

The alliance aims to introduce smart’s portfolio of all-electric vehicles in the region aligning with the nation’s sustainable development and eco-friendly advancements. This partnership is a commitment to the nation’s continuous growth with a vision to become the leading electric automobile industry. Furthermore, this initiative positions AWR Group as a substantial force in the transformation of intelligent mobility in the UAE

smart Electric Cars Portfolio

smart has introduced three electric vehicles: smart #1, smart #2, and smart EQ Fortwo models globally. However, Smart #1 is expected to be the first model to arrive in the UAE. These electric vehicles are tailored to meet diverse preferences, enriching brand experience and providing consumers with environmental alternatives. 

Powered by 150kW and a 66kWh battery, Smart #1 delivers a 273 km range per charge in just 30 minutes. It offers intelligence and performance without compromising design and reliability. Yet other smart car specifications are to be discovered soon in the UAE.

smart Automobile CEO

Mr. Xiagbei Tong, the CEO of smart Automobile, expressed the partnership’s significance: “In smart’s new era of global operations, partnerships with industry leaders accelerate our global development strategy and help us establish wider coverage. We are excited to collaborate with AW Rostamani Group to grow our business coverage in the UAE. We look forward to offering customers a premium, intelligent, all-electric urban mobility experience with unique brand characteristics”.

AWR Group CEO

Holding a substantial presence in the Middle East, AWR Group will be pivotal to strengthening smart’s foothold in the region.

Thus, Michel Ayat, the CEO of the AW Rostamani AWR, stated: “As we observe the automotive industry evolving at an unprecedented pace, it is clear that intelligent electric mobility is the future. smart, a brand emblematic of innovation and forward-thinking harmonizes seamlessly with AWR’s enduring legacy of pioneering automotive excellence in the UAE. This collaboration is not just about expanding our portfolios but also a testament to AWR’s capability as the right partner to usher in a new era of sustainable, intelligent urban transportation.”

Conclusively, this significant partnership exemplifies the AWR approach to enriching UAE’s future automotive market. Also, smart continues expanding its global presence by exploring future urban mobility solutions.

Soon, we will witness electric brands take center stage in the automotive business, with the UAE emerging as the top automotive market owing to the AWR Group initiative,