There’s always a fine line between having fun and being immature.

True. The trucks are not overtly offensive, which IMO helps this fall into the “having fun” category. “Being immature” would include putting obscene stickers all over one of the staff’s Motocompactos: mean and dickish with no redeeming characteristics.

I see David’s point as well. Building a reputation does tend to happen incrementally, but herein lies the rub: the negative increments are enormous compared to the positive. If the Autopian did an in-depth article on Buck and his yellow pickup from Kill Bill, the people who didn’t like it would likely be much more vocal about it than the ones who did.

tl;dr – I think you (collectively) handled it appropriately