As we told you last night, Ford’s perennial best-seller, the F-150, got a significant update. One of the things that changed with this new 2024 F-150 was the front fascia, the grille, the lights, the indicators – you know, the whole face. But not just one face: there’s at least four distinctive and updated F-150 faces, and I’m sort of curious to know which ones you find most appealing. Having a choice of distinctive faces isn’t especially common on cars today. And when it was more common, it was usually done for devious badge-engineering reasons. But, here we are, in the Year of our Ford 2023, and there’s four F-150 faces. Let’s look at them:

So, we have the aggressive, FORD-yelling, Raptor face up top, covered in lights like an amber Las Vegas, bold and loud. Then, there’s the geometric angles of the Tremor, with simpler lights and an orange-bronze accent loop-bar in the middle. This one feels like fancy architecture to me.

Then we have the luxurious King Ranch, which really should be a new Dorito flavor, but in this context means luxury, so that’s what we get: chrome, slim, more refined grille bars, a divided grille like two geometric burger buns, and the whole thing bordered by alabaster white LED DRLs.

FInally, we have the base model face, which I actually think may be my personal favorite. It’s simple and straightforward, I like the grille mesh oblong pattern, and it all kind of reminds me of the ’80s F-150 face:

The way the indicators/DRLs bisect the headlamps is nice, too. It’s a good look, I think.

But! That’s just me! I want to know what you think, what face would you graft on your F-150, were you to F-150 an F-150. Let’s do a poll, why not:

I’m curious. Ford, if you use any of this for market research, you better hook us up with something good.

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